01 · Laser Tag
1,600 sq ft arena
20 players · 4 game modes · live MVP board
✦ Case 01 / Infinity Arcade · by Omega
A 1,600 sq ft theatre of laser tag, VR, PS5 and arcade rituals in East of Kailash — given a cinematic dark site that turns scrolls into WhatsApp bookings.
Year2026
TimelineShipped 2026 · East of Kailash, New Delhi
PracticeWeb · Brand · Identity
✦ Role / 001
What we did.
- 01Dark, neon-lit identity system
- 02Per-experience landing pages (Laser Tag, VR, PS5, Birthdays, Corporate, Photo Booth)
- 03One-tap WhatsApp booking on every CTA
- 04Local SEO for high-intent Delhi searches
- 05Sub-second LCP on 4G
Stack
TanStack StartReactTailwindFramer Motion
✦ Receipts / 002
1,600
sq ft venue, one site
50+
VR titles surfaced
1000+
Birthdays booked via WhatsApp
✦ Narrative / 003
Infinity Arcade is a 1,600 sq ft theatre of laser tag, VR and PS5 in East of Kailash — loud, UV-lit, unmistakably premium. The old site didn't read like the room. The new one does.
We built a blacked-out cinematic surface where every experience gets its own page, every CTA opens a pre-filled WhatsApp to the operator, and the whole thing loads in under a second on Delhi 4G.
✦ Experiences / 003.5
Six rooms. One ticket.
02 · Virtual Reality
50+ titles
Quest Pro + Vive · Beat Saber, Creed, Horror VR
03 · PS5 & Arcade
Ultra-wide 4K
PS5 · Switch · racing sims · pool · air hockey
04 · Birthdays
End-to-end celebrations
Themed décor · host · mascots · cake · unlimited play
05 · Corporate & College
Full venue takeovers
IIT · MAMC · Apeejay · Tagore · 500+ attendees
06 · Photo Booth
Neon-lit, reel-ready
Boomerangs · slow-mo bursts · instant share
✦ Pivot / 003.5
Before
Bright, template-feeling page. Experiences buried three taps deep. Bookings landed on a phone that wasn't always picked up.
After
Blacked-out cinematic surface that mirrors the arena. Each experience has its own page. One tap → WhatsApp → operator's thread.
✦ Field report
"The site finally feels like walking into the arena — same lights, same pulse. People show up already sold."
— Operator · Infinity Arcade, East of Kailash
✦ System / Palette
Four colors. One stage.
#05060A
Vantablack
Stage floor — the room before the lights hit.
#FF2D87
UV Magenta
Laser tag vest glow. Primary CTA.
#22E1FF
Arena Cyan
VR headset reflection. Hover + focus.
#C8FF3E
Signal Lime
Score-screen flash. Live tickers only.
✦ Live surface / 004
Scroll through the shipped site.
https://www.infinityarcade.in
Scroll inside the frame · or open the full site →
✦ Continue